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Independent Financial Advisors Promotion Ltd. - Advice Portal is a portal for finding local, professional advice in the UK. They offer free and confidential search services for consumers and businesses to find a local independent financial adviser (IFA), a whole of market mortgage adviser or a solicitor.

An IFA is the only type of adviser that is able to select from all the products available in the marketplace - making sure you get the right product for your individual needs. IFAs are bound to the Financial Services Authority rules, which obliges them to provide advice most suited to your personal requirements and your risk outlook. When financial products are recommended they must take into account the benefits provided, charges, flexibility, service and financial strength.

All IFAs must be authorised and regulated by the Financial Services Authority and are obliged to offer what is termed 'suitable advice'. This means that they have to gain a full understanding of your circumstances and requirements before helping to choose any financial products (they will record your information so you can double-check that they really have understood).

The portal is run by IFA Promotion Ltd, which was formed in 1989 to promote the benefits and accessibility of independent financial advice to consumers and businesses. promotes member professional advisers in a range of ways, including PR, advertising, search engine optimisation, placing white label versions of their searches on other high traffic websites, and generating third party links into

Who to contact

Consumer Helpdesk: 0800 023 6868
Advisor Helpdesk: 0121 285 6986
Independent Financial Advisors Promotion Ltd. - Advice Portal

Where to go

Independent Financial Advisors Promotion Ltd. - Advice Portal
117, Farringdon Road

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